Azure Binary Large Objects (i.e. Blobs) Storage is a cloud storage service that is durable, available, and scalable that serves a variety of purposes. Microsoft describes it as massively-scalable object storage for unstructured data on their microsite devoted to Blob storage. There are many reasons why you should consider using Blob storage. Perhaps you want to share files with clients or off-load some of the static content from your web servers to reduce the load on them.
Microsoft has several partners that provide tools and expertise to use Azure Blob Storage effectively. Some of these partners are highlighted on the Microsoft microsite devoted to Blob Storage as displayed below.